Revitalising
Digital Banking Experience
In the pursuit of enhancing user satisfaction and simplifying the digital banking experience, a comprehensive redesign of the User Interface (UI) and User Experience (UX) was undertaken. This case study delves into the transformation process, highlighting the challenges faced by users in the existing system and the strategic decisions made to address these issues.
Goal
To optimize user satisfaction and streamline the digital banking journey, our goal is to implement a comprehensive UI/UX redesign that addresses existing user challenges, enhancing usability, accessibility, and overall experience.
Project Details
My Role
Stakeholder management
Heuristic Evaluation
Building Design Components
Wireframes
UI Design & Prototyping
Tools Used
Figma
Fig Jam
Microsoft Office
Problem Statement
Outdated
User Interface
The current UI lacks modern design principles, resulting in a visually unappealing and outdated appearance.
Cluttered layouts and complex visual elements contribute to user confusion and hinder navigation.
Inefficient
Navigation
Users struggle with unintuitive menu structures, making it challenging to locate and access essential banking features promptly.
The absence of a logical flow in navigation contributes to frustration and a suboptimal user experience.
Lack of
Peresonalization
The current system lacks personalized features, making it challenging for users to tailor their digital banking experience according to their unique financial needs and preferences.
Limited
Transaction Clarity
Users face difficulties in understanding intricate transaction information, leading to confusion and uncertainty about their financial activities.
The absence of clear categorization contribute to a lack of transparency in financial interactions.
Complicated
Account Management
The process of managing multiple accounts, transfers, and payments is convoluted, causing frustration and errors in financial transactions.
A streamlined and user-friendly account management system is essential for providing a hassle-free banking experience.
Neglect of
Emerging Technology
The digital banking platform fails to leverage emerging technologies such as biometrics, AI-driven insights, and interactive chatbots, missing opportunities to enhance user engagement and convenience.
Integrating innovative features is essential to stay competitive and meet the expectations of tech-savvy users.
Recommendations
Implementing a Modern ans Untuitive UI Design
Redesign the user interface with a modern, visually appealing layout that adheres to current design principles.
Enhance Account Managemnt Efficiency
Redesign the account management system to be more user-friendly and intuitive. Streamline
Implement Personalisation features
Introduce personalized features that allow users to tailor their banking experience according to individual preferences.
Optimize Navigation for Simplicity
Restructure menu layouts for a user friendly navigation to improve the logical flow and make navigation more intuitive for users.
Improve Transaction Clarity
Simplify transaction details with clear and concise descriptions, ensuring users can easily comprehend their financial activities.
Ensure Consistent Branding
Use cohesive color schemes, typography, and visual elements to convey professionalism and reliability.
Component Library
Before-After Redesign
Prototype
